Content & copywriting
Give people the words they need to choose you.
Explain what you do in words your customers understand.
$99one-time project
USD
Your starting point
A clear scope.
A clear price.
$99one-time project
USDUsually 3–5 business days
Included at this starting price
- 1 page or article, up to 1,000 words
- Topic research + clear structure
- 1 revision + ready-to-use copy
Plan for these separately
Additional pages, interviews, original research and design are quoted separately.
USD starting price for the scope above. We confirm your final quote, timeline and any applicable taxes before work starts.
Get a quote for your business01 / The business reason
Why this can make a difference.
Your customers may not know the terms you use every day. I help turn your knowledge into clear content that explains what you do, who it helps and what happens next. The same ideas can support your website, search pages, social posts and campaigns.
Make your offer easier to understand
Explain services in the language customers use, with clear answers to the questions that hold up an enquiry.
Give marketing useful material
Plan articles, service content and stories around real customer needs, then adapt them for agreed channels.
Keep your voice consistent
Use an agreed tone and approved facts so your pages, posts and campaigns feel like the same business.
02 / In practice
Illustrative example · An accounting practice
Explain the service before asking for the call.
A page lists technical service names without saying who needs them, what to prepare or how the practice helps. Social posts repeat the list without answering common questions.
Clear service copy explains who the work is for and the first step. A set of approved articles answers recurring questions, with shorter versions for social posts and links back to the relevant page.
Useful content helps people assess fit. Professional advice and service delivery remain part of the business's own work.
03 / The work involved
What we can put in place.
The final scope is tailored to your setup. These are the pieces we discuss and agree before work starts.
- A content plan
- Agreed topics, audience questions, formats and a publishing schedule shaped around the channels you use.
- Website and landing page copy
- Clear headings, service explanations and contact prompts for the pages included in the scope.
- Articles and campaign content
- An agreed volume of useful articles, captions or ad copy developed from approved information and source material.
- Review and reusable files
- Drafts for your feedback, agreed revisions and final copy organised for publication and future use.
04 / Working together
A clear way forward.
- 01
Gather the right information
We discuss your audience, offer, voice and recurring customer questions, then gather the facts and examples.
- 02
Draft and approve
You review the structure and copy while it is easy to change, with a clear process for correcting facts.
- 03
Publish and learn
We publish or hand over the agreed material and review which topics help people understand or enquire.
How we judge the value
Look for useful change.
We agree what matters at the start, then review evidence from your business.
- Can a new visitor explain what you offer and who it is for?
- Are relevant readers taking the next step from the content?
- Which customer questions and enquiries point to useful follow-up topics?
Before you decide
A few fair questions.
Can you write about my industry?
I start with your knowledge, approved sources and examples. You review specialist facts before publication, and we identify any subject expertise the project needs.
Is this the same as social media management?
Content marketing covers the ideas and writing for website pages, articles and campaigns. Social media management adds an agreed schedule of platform publishing and, where included, replies. They can be scoped together.
Will articles automatically bring search traffic?
No. Useful topics and clear writing support search work, but discovery also depends on your site, competition and demand. We review relevant traffic and enquiries over time.
A useful place to start
Tell me what's getting in the way.
You don't need the technical words. Tell me about your business and what you want to improve. We'll work out a sensible first step.
Send an enquiry
Tell me what you have in mind. I'll reply to your email.
Scope, price and running costs agreed before work starts.
Digital marketing plan
Bring your search and social presence together under one plan.
$399/ month
USD
SEO & local search
Help people find your business when they search on Google.
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Social media management
Keep your social pages active with content worth paying attention to.
$249/ month
USD