Logo & brand essentials
Look like the same business, everywhere.
A recognisable look for your business, online and in print.
$149one-time project
USDYour starting point
A clear scope.
A clear price.
$149one-time project
USDUsually 1–2 weeks
Included at this starting price
- 1 logo direction + 2 revisions
- Colours + font recommendations
- Business card design + usable files
Plan for these separately
Printing, licensed fonts and additional concepts are separate.
USD starting price for the scope above. We confirm your final quote, timeline and any applicable taxes before work starts.
Get a quote for your business01 / The business reason
Why this can make a difference.
A customer might see your sign, take a card and look you up later. Consistent names, colours and design help them recognise the connection. I bring those pieces together so your presentation reflects the care you put into your work.
Be easier to recognise
Use a coherent identity so customers can connect the business they visited with the one they find online.
Explain your offer clearly
Give menus, service lists and business information a readable hierarchy instead of making customers work through clutter.
Make the next design easier
Reusable colours, type and approved files give staff and printers a dependable starting point.
02 / In practice
Illustrative example · A neighbourhood café
From the signboard to the menu.
The café uses one logo outside, a different name style on Instagram and a crowded printed menu. A new visitor has to check whether they have found the right place.
The sign, menu, profile and website share a consistent identity. Food categories and prices are easier to scan, and the same files can be reused for seasonal updates.
Design makes the business easier to recognise and understand. Food, service and value give customers a reason to return.
03 / The work involved
What we can put in place.
The final scope is tailored to your setup. These are the pieces we discuss and agree before work starts.
- A direction that fits
- A brief based on the business, audience and where the identity needs to appear.
- Logo and useful variations
- Agreed versions for large signs, small profile pictures, print and digital use.
- Your everyday materials
- Business cards, menus, pamphlets or sign layouts selected in the project scope.
- A usable handover
- Approved artwork, print-ready exports and a simple guide to colours, type and usage.
04 / Working together
A clear way forward.
- 01
Find what should stay
We review your current identity and any recognition it already has.
- 02
Choose a direction
You see the design applied to real uses such as a card or menu, then give feedback.
- 03
Prepare it for everyday use
We finalise the agreed materials and organise files for your team and suppliers.
How we judge the value
Look for useful change.
We agree what matters at the start, then review evidence from your business.
- Do customers recognise the same business across touchpoints?
- Can people find the information on a menu or card easily?
- Does your team spend less time recreating inconsistent designs?
Before you decide
A few fair questions.
Do I need to replace my existing logo?
Not necessarily. If people recognise it, a cleanup and consistent supporting materials may be more useful than a complete rebrand.
Will I receive files I can use with another printer?
Yes. The handover includes the agreed reusable artwork and print-ready files, with any font or asset licence requirements explained.
Does a premium look mean I can charge more?
Good presentation can help explain your value, but pricing also depends on your product, service, market and proof. A new identity alone is not a reason customers will pay more.
A useful place to start
Tell me what's getting in the way.
You don't need the technical words. Tell me about your business and what you want to improve. We'll work out a sensible first step.
Send an enquiry
Tell me what you have in mind. I'll reply to your email.
Scope, price and running costs agreed before work starts.