Google & Meta ads
Put a clear offer in front of the right audience.
Reach a specific audience with a controlled advertising budget.
$199/ month
USD
Your starting point
A clear scope.
A clear price.
$199/ month
USDMonthly management after account setup
Included at this starting price
- 1 platform: Google or Meta
- Up to 2 campaigns + conversion checks
- Monthly improvements + reporting
Plan for these separately
Advertising spend is paid directly to Google or Meta. New landing pages, filmed creative and paid tools are separate.
USD starting price for the scope above. We confirm your final quote, timeline and any applicable taxes before work starts.
Get a quote for your business01 / The business reason
Why this can make a difference.
Paid ads can help reach people searching for a service or introduce an offer to a relevant audience. I plan the campaign around what you sell, where you work and the action you want people to take, then connect the ad to a page that makes that action easy.
Give the budget a purpose
Choose an audience, channel and customer action before spending, with a clear limit and a review date.
Connect the ad to the offer
Match the message, creative and landing page so people find what the ad led them to expect.
Improve from real responses
Review search terms or audience performance, relevant enquiries and cost, then adjust the campaign with you.
02 / In practice
Illustrative example · A local furniture showroom
A specific offer deserves a specific destination.
An ad promotes a dining collection but opens the general homepage. The owner sees clicks without a clear record of which visitors ask about the collection.
A focused campaign reaches an agreed service area and opens a page showing the advertised collection and enquiry route. The team records useful requests, and campaign spend is reviewed alongside them.
A clearer route makes the campaign easier to assess. Clicks and enquiries do not guarantee purchases.
03 / The work involved
What we can put in place.
The final scope is tailored to your setup. These are the pieces we discuss and agree before work starts.
- A campaign and budget plan
- Agree the platform, audience or keywords, offer, spending limit and customer action to review.
- Ad copy and creative setup
- Prepare the agreed messages and creative variations, configure campaigns and confirm your approval before launch.
- A useful landing page route
- Coordinate the destination, contact action and agreed measurement setup. Any new page or integration is included explicitly in the quote.
- Management and reporting
- Review delivery, search terms or audiences, costs and enquiry quality, with a record of agreed changes.
04 / Working together
A clear way forward.
- 01
Check the offer and destination
We agree what the campaign promotes, who it serves and whether the page and enquiry process are ready.
- 02
Approve and launch a focused test
You review the ads, audience and spending limit before the campaign starts.
- 03
Review cost and quality
We compare campaign activity with the enquiries your team receives, then adjust, expand or pause based on what we learn.
How we judge the value
Look for useful change.
We agree what matters at the start, then review evidence from your business.
- Are ads reaching the agreed audience or relevant searches?
- What does each traceable, useful enquiry cost?
- Does enquiry quality justify continuing or changing the campaign?
Before you decide
A few fair questions.
Is the ad budget included in your fee?
No. Platform spend and my service fee are listed separately, so you can see what goes into advertising and what covers planning and management.
Should I use Google or Meta ads?
Google may suit an offer people actively search for. Facebook and Instagram may suit an offer that benefits from visual discovery. We choose based on the audience, offer and budget rather than assuming you need both.
Can you guarantee leads or sales?
No. Outcomes depend on the offer, competition, budget, destination and follow-through. We agree a test, review real responses and keep the spending decision visible.
A useful place to start
Tell me what's getting in the way.
You don't need the technical words. Tell me about your business and what you want to improve. We'll work out a sensible first step.
Send an enquiry
Tell me what you have in mind. I'll reply to your email.
Scope, price and running costs agreed before work starts.
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Explain what you do in words your customers understand.
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